PROMOTING SUSTAINABLE FESTIVALS
WHY ORGANIZE A SUSTAINABLE EVENT?
01 / Contribute to the reduction of impacts
Adopt sustainable practices that contribute to the climate agenda and prioritize local economies, entrepreneurship, and social inclusion. Minimize waste and manage waste disposal
02 / Engage stakeholders
Raise awareness among stakeholder groups about sustainability, climate, and environmental challenges
03 / Promote change
Demonstrate a commitment to social and environmental responsibility, cultivating a positive reputation and setting an example that encourages a shift in paradigms
The ESG Guidelines for Music Festivals are the result of a meeting organized by Coca-Cola Brazil during the The Town festival in 2023. The event benefited from the valuable collaboration of various companies and sustainability experts, who discussed the challenges and ESG solutions for music festivals. The participants' contributions were further explored and incorporated into the content, which was also enriched with extensive research on references, case studies, and best practices from Brazil and around the world.
Get to Know Us
The ESG Guidelines for Music Festivals serve as a guide to transforming your event into a sustainable one. The document provides actions, indicators, and strategies organized by levels of complexity and impact.
In addition to the ESG guidelines, we also have cards to facilitate daily consultation.
The cards are divided into cross-cutting themes across the ESG pillars and contain DO's and DON'Ts that reflect what to do and what not to do in organizing a Sustainable Event
ABOUT THE DOCUMENT
ESG PILLARS
The document was developed to support festival producers, sponsors, and event organizers in implementing ESG practices. In this way, the guidelines are directly aligned with the ESG pillars: Environment, Social, and Governance
CROSS-CUTTING THEMES
FESTIVAL CASES FROM AROUND THE WORLD
For each sustainability pillar, the document addresses cross-cutting topics on the subject.​
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Environment: Climate Change and Energy, Climate Resilience, Water, and Waste.
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Social: Education, Human Rights, Communities, and Diversity.
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Governance: Strategy, Suppliers and Sponsors.
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Additionally, the document aligns with the United Nations Sustainable Development Goals (SDGs).
Sources used in the creation of the document:
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UNEP Green Events Protocols
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Results of the ESG dialogues from Coke Studios at The Town festival in 2023, Brazil
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European Roadmap for Sustainable Festivals
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ISO 20121 certification – Sustainable Event Management Systems
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Sustainability reports and actions of major events such as: Rock in Rio, The Town, Coachella, DGTL, Tomorrowland, Lollapalooza, Glastonbury, Primavera Sound, Corona Capital, Coldplay tour, and Billie Eilish tour
COLLABORATION
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PREPARATION
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